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Business insights
Practical lessons from over a decade of salon consulting and data analysis.
Revenue stuck? Give your salon an "MRI scan" first
When revenue drops, many owners rush into promotions, new products or more ads. Without a diagnosis first, that spend treats the pain — not the cause.
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Keeping one regular beats finding ten new customers
Ads bring new customers through the door, but the customers who come back again and again are what make a salon profitable. Three simple measures show how well you retain them.
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From one outlet to a chain: 5 questions to answer before opening a branch
A great first outlet doesn't guarantee a successful second. Whether a salon can be duplicated depends not on how hard the owner works, but on whether it runs well when the owner isn't there.
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